Oncology marketing: a playbook for Indian hospitals

Transcript

Cancer care marketing is about trust, clarity and support, not persuasion.

Patients and families arrive frightened, often with a diagnosis from elsewhere, and want a second opinion, a clear plan and help with cost.

India recorded an estimated fifteen point seven lakh new cancer cases in 2025.

Treatment spans months, so the relationship is long, and many patients travel to cities for care.

A test result or biopsy leads to urgent searching about the cancer type and where to go.

Families share reports and seek a second view, often remotely.

Then they weigh the team, the plan, the cost and the distance from home.

A dedicated second-opinion pathway: upload reports, get a navigator call, receive a written view within a stated time.

Tumour board and team pages that show the specialists who review each case.

And navigators who support families through the journey.

Start with real questions.

How does a tumour board work?

What should you bring for a second opinion?

And what does treatment cost, phase by phase?

The Drugs and Magic Remedies Act lists cancer, so no cure claims for any drug or remedy.

Avoid survival statistics unless they are your own audited data, clearly explained.

And treat patient stories with consent and dignity.

Oncology is well covered under PM-JAY and most insurance, but long treatments can exceed limits.

Clear estimates by phase and help with scheme paperwork are among the most valuable things a hospital can offer.

The full guide, with sources, is on gauravphogat.com.

The link is in the description.