Newsjacking and health awareness days: earning coverage

Transcript

Awareness days are predictable, which is their strength and their problem.

Journalists plan their own coverage, and a generic release on the morning of the day is too late and too similar.

Many days circulating on social media are unofficial, misdated or invented by brands.

Check who owns the day and what it is actually called.

Before committing a doctor's time, test the angle.

Is there something local?

Is there something new?

Is there a credible doctor to speak?

Is it useful to readers?

And is there enough lead time?

If not, use the day only on your own channels.

Magazines plan weeks ahead, newspapers days ahead, television hours ahead.

One release sent to everyone on the day suits none of them.

When real health news breaks, offer expert context quickly, stay factual, and never exploit fear or tragedy.

The full guide, with sources, is on gauravphogat.com.

The link is in the description.