Multi-location Google Business Profile: managing profiles across hospital units

Transcript

Hospital groups manage dozens of Google Business Profiles across units, departments and doctors.

Here are the operational mechanics that keep them accurate.

Every problem in multi-location management traces back to the absence of one authoritative list.

One row per listing, checked before every edit.

Give each location a unique, stable business code.

Organise profiles into business groups, with controlled access.

And use bulk verification, which Google offers for ten or more locations of the same business.

Bulk spreadsheet edits are fast, and the fastest way to damage an estate, so use change control.

Add campaign tags to every profile link, so each unit's enquiries can be measured.

And point every profile to its own unit page, not the group homepage.

The full guide, with sources, is on gauravphogat.com.

The link is in the description.