IVF and fertility marketing: a playbook for Indian hospitals

Transcript

IVF marketing in India is tightly regulated and almost entirely self-pay.

Couples research privately for months, compare clinics on trust and cost, and are wary of promises.

IVF is excluded from PM-JAY and from standard health insurance, so couples pay themselves and compare carefully.

And the Assisted Reproductive Technology Act sets strict rules on what clinics can say.

Couples search quietly, often late at night, about trying to conceive.

A first consultation brings tests and a plan, and anxiety about cost.

Then they compare clinics on doctors, registration and cost.

Discreet content that answers fertility questions plainly.

Doctor and embryologist pages, with ART Act registration shown clearly.

And pages that explain the process and what decides cost.

Start with real questions.

What happens in an IVF cycle, step by step?

What decides the cost?

And when should a couple see a specialist?

The ART Act bans advertising sex-selective treatment, and the PCPNDT Act bans any sex-determination advertising.

Sale of gametes or embryos is banned.

And never promise guaranteed results.

Because IVF is almost always self-pay, cost transparency, financing options and honest expectations about the number of cycles are central to trust.

The full guide, with sources, is on gauravphogat.com.

The link is in the description.