Hospital brand vs doctor brand: building both

Transcript

In a hospital, a senior consultant may be full-time, fee-for-service or visiting several hospitals.

Each arrangement changes what the hospital can ask for, so co-branding needs written mechanics.

The hospital's handles belong to the hospital, and neither side ever holds the other's password.

That one rule prevents most disputes.

Agree three things before the first shoot.

Who owns the content, and a two-way licence to use it.

What the hospital funds, and what it gets in return.

And what happens when the doctor leaves.

Some formats grow both brands at once.

Collaborative posts that reach both audiences.

Doctor-led explainers on hospital channels.

And joint live question sessions.

Without a shared method, the doctor credits their videos and the hospital credits paid search.

Agree how patients will be attributed, upfront.

The full guide, with sources, is on gauravphogat.com.

The link is in the description.