Google Ads for doctors: 3 wasted-spend traps
0:19Most wasted spend in doctor accounts comes from three traps. Broad match on specialty words, which pulls in students and job seekers. Sending every ad to the homepage. Optimising to form fills...
Transcript
Most wasted spend in doctor accounts comes from three traps.
Broad match on specialty words, which pulls in students and job seekers.
Sending every ad to the homepage.
Optimising to form fills instead of honoured appointments.
Full guide on gauravphogat.com.
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General information for healthcare marketers, not medical, legal or financial advice. All videos