Cardiology and cardiac surgery marketing: a playbook for Indian hospitals

Transcript

Cardiac marketing has two jobs that pull in opposite directions.

Be instantly findable in an emergency, and earn trust for planned procedures where families compare hospitals and costs.

Heart disease is India's leading cause of death, and more than half of cardiovascular deaths occur before age seventy.

Demand is large and rising, but patients often arrive late, or after comparing options.

Chest pain at night: the family searches for a cardiac hospital nearby, or calls the number on a map listing.

After diagnosis, a physician advises angiography or surgery, and the family researches.

Then they compare teams, hospitals and costs.

A Business Profile for every unit with the emergency number and round-the-clock status kept accurate.

Emergency calls routed to a staffed line, never a form.

And named cardiology team pages for planned care.

Start with real questions.

What happens in the first hour at a cardiac emergency?

What is an angiography?

And what decides the cost of bypass surgery?

The Drugs and Magic Remedies Act lists heart disease and blood pressure, so no cure claims.

Stent prices are capped, and hospitals must itemise stent type, brand and cost.

So avoid any headline package price that hides the stent.

Cardiology is covered under PM-JAY and most private policies.

Transparency matters most for self-pay and partially insured families; insured families care about cashless speed.

The full guide, with sources, is on gauravphogat.com.

The link is in the description.