Mental health digital-first: why the front door has to be different
Every other service line rewards speed, identification and follow-up; a mental health line punishes all three unless the front door is designed for stigma.
Author: Gaurav Phogat
Gaurav Phogat runs digital for one of Asia’s largest hospital groups — patient acquisition, CRM, AI and the platforms behind them — and writes about growth and digital from the operator’s seat. Engineer by training, MBA from ISB. Based in Hyderabad.
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Making the digital and brand case for capex
How search demand, enquiry backlog, waiting times, competitor listings and review sentiment feed a capital case — and how finance discounts each of them.
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How a Centre of Excellence gets its first hundred patients
A two-quarter demand sequence for a specialty with no brand: your own records first, then search surface, doctor content, second opinions, referral outreach and only then paid media.
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Greenfield, brownfield or O&M: what each does to the brand
Building, buying or managing a hospital each leaves the group with a different brand exposure, a different inherited footprint and a different demand engine to build.
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Genomics as a consumer proposition
Genomics is a demand-creation problem dressed as a lab line, and treating it as capture leaves the sequencer idle and the capital case under review.
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Doctor recruitment is a growth decision
What a consultant’s search footprint, reviews and referral base are worth to a unit’s P&L, how to assess them before the guarantee is signed, and the onboarding that earns it.
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Cardiac sciences and the digital referral loop
Cardiac volume is sent, not searched, so the doctor-facing product, report turnaround, the emergency line and the referrer CRM matter more than the patient page.
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Brand architecture across a multi-unit group
One name, many names or a house of brands: what each costs a hospital group in entity structure, search cannibalisation, review aggregation, doctor affiliation and migration.
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An international desk that runs on your CRM
Lead ownership, multilingual response, document workflows, quote governance and commission on a system the group owns, built to serve the relationships rather than police them.
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A Centre of Excellence is a brand promise first
A Centre of Excellence is a promise the group makes in public, and it is heard, tested and judged on digital surfaces the clinical team never sees.