Government schemes: the volume, the margin and the front door
Scheme patients find hospitals differently, call in regional languages and compete for the same beds; how growth serves them from one front door without wrecking margin or brand.
Author: Gaurav Phogat
Gaurav Phogat runs digital for one of Asia’s largest hospital groups — patient acquisition, CRM, AI and the platforms behind them — and writes about growth and digital from the operator’s seat. Engineer by training, MBA from ISB. Based in Hyderabad.
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Corporate health as a product
What an HR head actually renews on, the camp and health-check journeys that decide it, the utilisation dashboard she shows her CFO, and the CRM that keeps the account alive.
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Capacity is a marketing constraint
Consultant slots, theatres and beds are the real conversion ceiling: what the funnel shows when they run out, shared slot inventory, and feeding demand back into capacity planning.
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When to close a service line
Search share, conversion, doctor-page traffic and review sentiment show a hospital service line failing long before the P&L does — and how to close one without damaging the brand.
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What patient experience is worth on the P&L
Reviews as a demand asset, the digital touchpoints that shape experience before and after the visit, recall and retention economics, and the case for experience spend in money.
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The transplant journey as a digital product
A transplant enquiry opens a months-long, multi-city case with a patient, a donor, a family, a referrer and a counsellor, and no standard funnel is built for it.
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The international patient funnel is a digital product
Enquiry to visa to admission runs on messaging apps and facilitators the hospital does not control, and the reputation lands on the hospital anyway.
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Reading international demand from data, not anecdotes
Build a country-by-specialty demand grid from search, enquiry, admission and visa data, and allocate coordinators, consultants and budget to the cells that earn it.
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Reading an acquisition target through its digital footprint
A one-week diligence checklist on a hospital target’s listings, reviews, search share and doctor presence — the demand-side findings a data room never contains.
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Oncology online: why cancer patients search differently
Cancer enquiries arrive late, informed, family-led and already holding a diagnosis, and the front door built for every other service line is the wrong shape for them.