Owning the revenue engine in a hospital group
The eight parts of hospital revenue, which ones marketing actually controls, and what it takes to be accountable for the whole line rather than a slice.
p&l ownership
-
-
Launching a new vertical: the P&L conversation first
Capital ask, gestation, shared costs, cannibalisation and a vertical head with full P&L: the conversation an executive committee has before the deck is opened.