From digital head to growth leader: what I had to unlearn
A candid account of the habits a digital head has to give up to own growth in a hospital group: campaigns, channels, vanity metrics, building, and defending your own function.
A candid account of the habits a digital head has to give up to own growth in a hospital group: campaigns, channels, vanity metrics, building, and defending your own function.
What changes when a growth leader is asked for a number instead of a campaign: capital discipline, cross-functional trade-offs and a new relationship with unit heads.
A reading order for the hospital management pack: occupancy against yield, payer and specialty mix, OPD conversion, receivables, discounts, and the lags that reveal old decisions.