When growth gets a seat on the executive committee
What changes when a growth leader is asked for a number instead of a campaign: capital discipline, cross-functional trade-offs and a new relationship with unit heads.
What changes when a growth leader is asked for a number instead of a campaign: capital discipline, cross-functional trade-offs and a new relationship with unit heads.
Capital ask, gestation, shared costs, cannibalisation and a vertical head with full P&L: the conversation an executive committee has before the deck is opened.