How a Centre of Excellence gets its first hundred patients
A two-quarter demand sequence for a specialty with no brand: your own records first, then search surface, doctor content, second opinions, referral outreach and only then paid media.
demand generation
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Pre-launch demand when you have no doctors to name yet
How to build catchment awareness and referral groundwork before clinical hiring completes, what you can honestly promise, and why early media spend is usually wasted.