From digital head to growth leader: what I had to unlearn
A candid account of the habits a digital head has to give up to own growth in a hospital group: campaigns, channels, vanity metrics, building, and defending your own function.
capital discipline
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When growth gets a seat on the executive committee
What changes when a growth leader is asked for a number instead of a campaign: capital discipline, cross-functional trade-offs and a new relationship with unit heads.